Often I am hired to redesign or update the logo of a business or organization. One law firm has hired me to recreated their corporate identity three times due to company name changes. Several such projects have ended up in the book Logos Redesigned: How 200 Companies Successfully Changed Their Image, by David E. Carter. From Harper Design International, the volume features great examples of "before and after" identities for 200 companies including professional sports organizations, major corporations, products, restaurants, educational institutions and "mom and pop" businesses. The designs presented include logo recreations from numerous design firms, including Hornall Anderson Design Works, Rickabaugh Graphics, Sayles Graphic Design, Alexander Isley, Inc., Dotzero Design, yours truly and many others. Each identity representation is accompanied by a brief explanation, written by the designers themselves, adding to the reader's understanding of the visually displayed transition from old to new logo.

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